Netflix touts sharper targeting, but buyers say its black-box approach – especially the lack of usable IP data – is blunting measurement and quietly pushing performance-driven spend elsewhere.

Alyssa Polczynski (Paul-zin-ski) is a multimedia journalist with a passion for storytelling and impactful content. She currently covers Major League Baseball and golf for Heavy.com. Her background ...

Brian Triplett, a Lynchburg-area native and lifelong educator, is running in the Nov. 4 general election for treasurer, one of four constitutional offices on the ballot in the city this fall. Stay ...