NBA Opening Night Audience Peaked at 7.1 Million Viewers on NBC and Peacock for Thrilling Conclusion (10:45-11 p.m. ET) of ...

NBC went all-out to make its NBA comeback an event, most notably bringing in Michael Jordan for the "MJ: Insights To ...

Eduardo Nájera, who identified as a "hard worker in the NBA," is set for Saturday's Dallas Mavericks-Detroit Pistons game in ...

Then came the defining sequence: James misses a game-tying three, Chris Bosh grabs the offensive rebound, pushes it to a back ...

Eduardo Nájera, who identified as a "hard worker in the NBA," is set for Saturday's Dallas Mavericks-Detroit Pistons game in ...

The NBA Foundation will sponsor 100 Houston college students across the University of Houston, Prairie View A&M, Rice ...

The NBA returned to NBC with the Thunder taking on the Rockets and the Lakers hosting the Warriors. The night was a huge ...

ESPN analyst Kevin Pelton breaks down why Josh Giddey, Chet Holmgren and eight others could make the coveted weekend in L.A. this season.

In 1993, NBA Jam appealed to gamers who would have never otherwise picked up a sports title thanks to gravity-defying dunks ...

Julius Randle and Timberwolves Visit Cam Thomas and Nets with Second-Ever “On the Bench” Production on Peacock NBA Monday on ...

STAMFORD, Conn. — The NBA’s return to NBC with a doubleheader on Tuesday night averaged 5.61 million viewers, the ...

NBC's broadcast of the NBA tip-off was up 87% in viewers compared to last year and marked the season opener's biggest ...