Considering Microsoft ends up buying TikTok, the company might be able to use the platform to boost its existing services, such as Bing Search. Bing Search is the main competitor to Google Search, and it has been rising in popularity for the last few years due to its quest to decentralize the search engine market.

Microsoft, which declined to comment on the president’s remarks, had discussed buying TikTok in 2020, when Trump tried to force a sale of the app in his first term.

Social media titan TikTok is under pressure to sell its operations, owing to laws passed by U.S. Congress. Could Microsoft swoop in?