AI literacy and performance analysis are also among the fastest growing skills for UK marketers, according to exclusive ...

There’s a tendency to view Gen Z as a progressive collective - but the rapidly diverging social paths of young men and women needs to be looked at.

In the first of a new series in partnership with the IPA, The Anatomy of an Outcome, we dive into how B2B battery brand Procell drove pricing power with its use of humour to tap into a key category ...

Around one in five (18%) say their organisation is shifting away from discounting and towards loyalty, retention, customer ...

Successfully sponsoring the Olympics requires extensive planning, and LA 2028 is no different. We ask Stephen Hall, global ...

Through its ChatGPT partnership, MoneySuperMarket is looking to be a “structural winner” in the world of AI while ...

With consumers increasingly resonating with AI influencers and digital twins, what are the benefits and challenges marketers ...

Nestlé is accelerating its in-house agency network across Europe, combining internal talent with on-demand creative expertise to build a scalable model for global rollout.

With Guinness is back on the front of a football shirt after three decades, sports partnerships lead Jamie Brooks explains ...

From wellbeing policies ignoring maternal mental health to persistent stigma around menopause, poor workplace culture risks a ...

Research has shown a lack of gender diversity in B2B marketing leadership, which is making it harder for women to rise to the ...

New research from the ASA and IMTB reveals consumers not only prefer when influencer ads are labelled, disclosure doesn’t ...