The rules of content are being rewritten, fast. AI is reshaping how brands plan, create, and deliver experiences. Marketing ...

As it approaches the golden quarter, Sainsbury’s is building on its value and price perception work throughout the year to ...

As AI continues to dominate vendor pitches and marketing decks, three senior B2B marketing leaders warn the technology is ...

Marks & Spencer claims the business is on the road to recovery following its £300m cyberattack, with plans for a loyalty ...

Charlotte Lock steps into the role of senior vice-president, customer and marketing at Boots UK, following the departure of former UK CMO Pete Markey in June.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Netflix has introduced a monthly active viewers metric accounting for co-viewing, as the streamer seeks a comprehensive ...

Across an eight-week period, purchase intent among those exposed to TV ads fell 14% on average versus 26% for social media, ...

Amid a challenging consumer backdrop, McDonald’s is focusing on what it can control - driving value, menu innovation and ...

KFC parent company Yum! Brands highlighted the UK market as having driven particularly strong results, as it invests in ...

John Lewis’s 2025 Christmas offering features Alison Limerick’s 1990 hit ‘Where Love Lives’ and focuses on the relationship ...

If the growing demands of the job are wearing you out as a marketer, IAB UK’s agony aunt says it’s time to make sure you’ve ...