HTC, the smartphone brand recently overtaken by Apple, is joining the mobile marketing fray with its first major ad campaign, which features the new positioning of 'Quietly brilliant'.

Digital digits. 81% ... of search queries in the UK this April took place on Google's search engine. This represented 1.4 billion searches. In comparison, the other nine search en ...

US fashion site ShopStyle coming to UK. LONDON - The US fashion and social networking site, ShopStyle, is set to launch in the UK this September - with brands such as Net-a-Porter ...

Digital digits: £1.3bn. Is the amount spent on online advertising between January and June 2007, according to the Interactive Advertising Bureau. Spend on internet ads grew by 41 ...

As the Premier League's brand enters its toughest-ever period, the league needs to reflect on what it stands for and why millions of people love it.

Richard Bon and Simon Kilby, the MDs of Bauer Media Outdoor and Bauer Media Advertising, respectively, are championing cross-collaboration across their expanded sales portfolio and are working with ...

DHL and Run Deep have created a merch collection of T-shirts designed by musicians performing at Brits Week 26, in support of charity War Child.

Lidl's £50 million media review is drawing to a close, with an Omnicom team - led by the incumbent, M2M - and Publicis Groupe's ZenithOptimedia believed to be in a final shoot-out.

Agencies will never stop producing 'scam' ads solely for the purposes of winning awards, but there is a way the 'used' client brand can make this work to its advantage.

If you could glimpse into the soul of a big communications idea, you would see a lust to expand, writes Helen Edwards.

Reflecting over the past year, Helen Edwards singles out humanity as the backbone of the best work of the year, urging brands to focus on noble human traits for brands in 2015.

Online user ratings and the extent to which consumers trust them as indicators of objective quality aren't as closely related as marketers may think.