If your brand is above $500K in revenue and still measuring success by sessions, impressions, or orders shipped, this article ...

Credit unions are not competing with banks. They are competing with the version of themselves their members wish they were.

The days of simple advertising are far behind us. A great marketing campaign requires reaching multiple touchpoints across a variety of media. Today, brands ...

The psychology of a $38 purchase and a $4,500 purchase are not just different in degree. They are different in kind. Most Shopify stores are running the wrong ...

A polished funnel with invisible friction is still a broken funnel. The difference between the two maps is the difference between knowing where customers stop ...

MurafaDigital OÜ shares expert insights on tools and apps that improve productivity across departments, based on real workflows, research, and practical digital operations.

Fashion is undergoing one of the most profound transformations in its history. As environmental awareness reshapes consumer expectations, a new generation of ...

Digital engagement is the lifeblood of any ecommerce brand’s marketing strategy. Finding consistent engagement supports marketing goals across the board, from ...

Small business ideas are income-generating ventures you can start independently, usually with low upfront costs and flexible working hours. If you’re thinking about switching careers, becoming your ...

When products don’t arrive on time, customers notice. It can also have a negative impact on your bottom line—every delay, shortage, or misstep in your supply ...

Artificial intelligence is now part of day-to-day ecommerce operations. Per McKinsey, 88% of organizations report regular AI ...

In 2026, the most popular Easter colors include traditional gold, white, and purple, alongside new trending shades like Mocha ...