On the eve of Super Bowl 59, the Philadelphia Eagles and Kansas City Chiefs weren't the only ones dreaming of touchdowns. Brands and advertisers with millions riding on the success of commercials to ...
Forbes contributors publish independent expert analyses and insights. I’m a professor and consultant of entertainment marketing.
Advertisers shelled out up to $8 million for a spot during Super Bowl 59. Ad industry executives still consider the price tag worth it, and argue it's even a bang for their buck. The NFL's ...
LOUISVILLE, Ky., Dec. 3, 2025 /PRNewswire/ -- The robots are coming, and they're bringing vodka someplace it's never been: the Super Bowl ...
WASHINGTON — Budweiser is returning to the Super Bowl advertising space with a heartwarming commercial featuring its signature Clydesdale horses. The commercial, which was unveiled just two weeks ...
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