Add Yahoo as a preferred source to see more of our stories on Google. Variety partnered with U.K.-based consultancy Ampere Analysis to delve into the top local and regional ad-supported and pay TV ...

ITV will broadcast adverts during live action from England matches at the Six Nations. For the first time in any live broadcast of rugby or football in the UK, an advert will be shown during breaks in ...

The company is targeting growth in users, engagement and digital revenue, but some analysts worry about the upfront investment and wonder if ITV "may be understating its potential cannibalization" of ...

The U.K. broadcaster will launch ITVX in November as a free, advertising-funded streaming service to attract more overall viewers for its content. By Georg Szalai Global Business Editor U.K. TV giant ...

ITV has this morning announced it is partnering with identity infrastructure provider InfoSum to provide advertisers with access to its 30 million ITV Hub subscribers. The move is part of a new “first ...

ITV and Virgin Media O2 have signed a long-term multi-year agreement that will see ITV programming receive enhanced prominence across all Virgin TV interfaces, including bespoke content curation and ...

ITV is calling ITVX “the UK’s first integrated advertising and subscription funded platform.” As previously stated, the streaming service will essentially replace ITV Hub and ITV Hub+ services, but ...