The new multicloud offering from AWS and Google Cloud does not involve deploying servers and compute capacity within one ...

Everyone knows Google needs to counter Facebook’s people-based marketing approach, unveiled with much fanfare last year as an answer to the twin measurement problems of device fragmentation and the ...

Rajesh started following the latest happenings in the world of Android around the release of the Nexus One and Samsung Galaxy S. After flashing custom ROMs and kernels on his beloved Galaxy S, he ...

When Google earnestly made its cross-device play last year, it was for measurement and optimization only. No longer. Cross-device remarketing for Google Display Network and DoubleClick Bid Manager ...

Manuel Vonau was Android Police's Google Editor until April 2024, with expertise in Android, Chrome, Pixels, and other Google products. For five years, he covered tech news and reviewed devices after ...

A map to understand the customer journey across devices. It is always nice to have a map for a journey, but for years marketers had no map to understand the journey customers take across devices.

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Google Play will introduce stricter privacy policies for users Major tech companies like Facebook could take a hit if they don’t come up with new plans for advertising Investors should watch how tech ...