Corporate gifting is an important part of a B2B relationship-building strategy. A 2018 survey found that "over 80% of C-suite executives believe that business gifts generate measurable positive ROI in ...

In 1985, one of the poorest countries in the world became known as one of the most generous. Despite nearly 50% of its population living below the poverty line the Ethiopian Red Cross sent $5,000 to ...

In this article, we will discuss the top 20 luxury corporate gifts for clients. You can skip our detailed discussion and see the top 5 Luxury Corporate Gifts for Clients. Emerging businesses are ...

In a post-pandemic world, people are more interested than ever in showing their personal and professional appreciation with gifts. Business recovery after the initial Covid crisis continues to rely in ...

As a business, one of the most important metrics to dominate is mindshare. That is when your client, partner or a prospect thinks about your type of product or service, or better yet -- your entire ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. This article is more than 4 years old. “We foresee ...

Opinions expressed by Entrepreneur contributors are their own. The holidays are rapidly approaching, so you’re probably wracking your brain to think of what to give your boss, your clients, and/or ...

Promoting your gift basket business should include segmenting the market into personal and corporate customers for maximum revenue potential. In addition to selling to different audiences, creating ...

Opinions expressed by Entrepreneur contributors are their own. As a business, one of the most important metrics to dominate is mindshare. That is when your client, partner or a prospect thinks about ...