In case you didn't know, fashion brand Bebe was one of those "cool kid" brands in the early 2000s. Wearing a crystal-embossed "Bebe" logo on a white baby T-shirt was a teenage status symbol — and now ...

Bebe is a brand with a sexy reputation. Founded by Manny Mashouf who opened Bebe’s first boutique in San Francisco in 1976, Bebe filled a white space in the market for a demographic that was neither ...

Two icons have come together through Bebe’s fall 2024 campaign with superstar multihyphenate Ciara taking the creative lead on the brand’s latest capsule collection. Now nearly 50, Bebe’s legacy as a ...