WARC’s new sector report highlights the defining trends for telecoms marketing in 2025: the expansion of next-generation networks for digital inclusion, the strategic push for 5G monetisation, and ...

Get smart fast with global actionable insights, case studies and data, curated daily by the WARC team.

Provides an overview of the key datapoints that advertisers need to know about Reddit, spanning investment, consumption and performance insights.

Emerging technologies, policy support, and strategic growth opportunities keep connectivity expansion a top priority for the telecoms industry. Telecoms operators are under pressure to turn ...

This paper explores how the quirks of human decision-making can be powerful tools for smarter pricing and greater persuasion.

Highlights key trends across three different areas of programmatic advertising: the rise of sell-side curation, AI-powered brand safety and the growth of programmatic out-of-home advertising.

Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC.

A resurgence of product-focused ads, combined with evolving consumer habits, suggest the “era of brand is over”, Scott Galloway, professor of Marketing at NYU Stern School of Business, warned at the ...

Updated research into the factors affecting advertising profitability finds that brand size and creative quality have grown in importance as online life has matured.

In an increasingly fragmented media environment, sport is one of the last remaining watercooler moments, drawing mass attention and big spending, but the latest edition of WARC’s Global Advertising ...

Marketers are shifting more of their budgets towards performance tactics and away from brand-building, despite the fact they believe a more balanced investment approach is the ideal.

Despite significant investment from major brands like Unilever whose tactical executions (and budgets) are now betting big on creators, it’s important to remember that the basic laws of advertising ...