Old Spice replaces Target, whose MLS deal ended after the 2024 season, as the front-of-kit sponsor for the league’s All-Star ...

The July 16 edition of the SBJ Tech newsletter looks at how AI is seeing fans extend their visits to the College Football ...

Golfer Rory McIlroy is sporting the Versant logo on his golf bag this week at the Open Championship at Royal Portrush.

UCF and the Univ. of Memphis both generated all-time highs in athletics fundraising, with UCF raising $52.8M and Memphis ...

First renderings of the new Manica-designed Oklahoma City arena that will be home to the NBA champs Thunder were made public ...

MLS has yet to publicly detail how it plans to schedule its 2026 season around the World Cup, other than to say it will not ...

ESPN drew its best Wimbledon tournament audience in six years, even with the departure of notable American women’s players ...

The WNBA appears headed toward a labor stoppage after this season as negotiations between the league and the WNBPA have been ...

Chelsea’s upset of Paris Saint-Germain in the FIFA Club World Cup final on Sunday delivered TNT Sports its second-best soccer ...

The importance of launching a national streaming RSN is not lost on NBA Commissioner Adam Silver, who for the first time ...

MLS and kit manufacturer Adidas unveiled the 2025 All-Star jerseys last month without a sponsor logo. The MLS team will take on a group of top players from Liga MX, who will wear the logo of Spanish ...

A bill in the U.S. House of Representatives that would codify critical aspects of college sports has cleared its first ...