Leading game publisher Mattel163 partnered with rewarded marketing platform Gamelight to drive exceptional growth for its popular mobile card games, UNO ...

With over 700 million users worldwide, education apps are now a go-to resource for teachers, students and lifelong learners. In 2024, the sector generated ...

The Apptivate podcast has become a reference point for marketers around the world. Since 2018, Remerge has been joined by ...

A long-time senior executive with 15+ years of experience in mobile, adtech, martech and AI, Rob brings deep expertise in driving strategic partnerships and revenue growth across the digital ecosystem ...

Nearly 9 out of 10 US households own a Smart TV, allowing access to a wide variety of streaming content and services. Not surprisingly, Connected TV (CTV) advertising is gaining remarkable momentum ...

App Store Optimization (ASO) is the foundation of app visibility and growth, but not all algorithms are created equal. While both the App Store and Play Store have systems that determine keyword ...

You’ve reached an exciting milestone in your app’s journey, surpassing your early growth targets and achieving substantial scale in terms of installs, ...

Explore how AI user generated content is revolutionizing creative testing in mobile marketing for brands and agencies alike.

MobileAction launches new ASO Intelligence product to democratize App Store Optimization and Apple Search Ads.

Telegram ads. As a completely new traffic source — unlike anything we’ve launched before — it generated a huge buzz and ...

In today’s fast-moving app industry, data is the foundation of every successful app. Understanding user behavior, tracking performance, and optimizing ...

Pascal is a French digital marketing professional who is now based in Berlin. With over a decade of experience, he’s developed many skills across multiple performance channels, working both on the ...