Irish-American designer Paul Costelloe kicked off today’s schedule at London Fashion Week (LFW), which last season celebrated its 40th anniversary, with his traditional 9 am slot— “I wish they could make it 10 am”, he tells me backstage.

London Fashion Week has kicked off, showcasing the best of British design. Fashion lovers have gathered in the capital for five days of runway shows and events, offering a glimpse at the autumn/winter 2025 trends.

Be fearless.” These were the words Florence Pugh yelled out on the Harris Reed fall 2025 runway to kick off London Fashion Week on Thursday, February 20. It was a message to the audience, but also to the designers who will take on the spotlight in the upcoming days as they present their offerings for this season.

Florence Pugh owned the runway in her fashion debut, turning heads and raising eyebrows in a daringly sheer, avant-garde gown. On the evening of Thursday, February 20th, the 29-year-old actress marked the start of London Fashion Week in style,