According to ThePackHub, Duracell expects that its sustainability results from the packaging revamp will include a reduction in annual waste amounting to 26 million pounds, 60,000 fewer pallets ...

Duracell is planning to roll out its first charging stations in the UK The first sites will open this year Expect to see more, with hundreds planned by 2030 You can spot a Duracell battery from a mile ...

America’s top battery brands are locked in a power struggle over battery life claims. Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive ...

Remember Duracell’s PowerCheck? The idea was that a strip built into the battery would show if the battery was good or not. Sure, you could always get a meter or a dedicated battery tester — but ...

Duracell is launching a new brand platform called "Trust is Power" designed by Wieden+Kennedy New York, as announced in a company press release. The campaign will feature spots emphasizing how ...

Berkshire Hathaway, Inc. reported that sales at its consumer products group declined 6.2 percent in the third quarter to ...

Duracell filed a complaint in federal court in Manhattan last week over Energizer’s claim in an ad that its Max batteries last longer than Duracell Power Boost batteries. Energizer and Duracell ...

BETHEL, Conn.--(BUSINESS WIRE)--Duracell, the most trusted battery brand, announced today the launch of the Duracell Power Safely Check, a collection of new educational resources for parents and ...

Duracell is trying to make its coin cell batteries a little less enticing to eat: the company is adding a new bitter coating to its 2032, 2025, and 2016 size lithium coin batteries, with the aim of ...

CHICAGO--(BUSINESS WIRE)--Duracell, one of the world’s leading battery manufacturers, unveiled its first-ever creative ad spot during the big game on Sunday. The brand shocked viewers when seven-time ...