Sen. Ruben Gallego led a letter to Delta asking about its new AI-driven pricing plan, which would individualize ticket prices ...

Three U.S. senators are looking to crack the code behind Delta's goal of using AI to set 20 percent of domestic prices by the ...

AI-driven pricing is poised to reshape the cost of everything from flights to milk, turning everyday purchases into ...

Some are concerned that Delta’s use of AI could lead some customers to pay more airfares given the pricing system’s ...

Delta Air Lines is expanding AI-driven dynamic pricing to set custom flight costs for each traveler, raising privacy concerns ...

Delta’s personalized AI pricing tech is provided by travel firm Fetcherr, which also partners with Virgin Atlantic, Azul, ...

Last year, Delta Air Lines announced it was testing out dynamic pricing on some flights using tools built by the tech company ...

Delta Air Lines is advancing its use of artificial intelligence to determine individual ticket prices, a move that could ...

Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market ...

Although Delta's AI pricing could increase competition in the airline industry, Slover expects that companies using such ...

Last fall, Delta said it planned to use AI technology to price 1% of its tickets at whatever a customer was willing to pay.

Delta’s embrace of AI is the latest example of dynamic pricing, where companies adjust prices in real time based on factors ...