Right now, the only way to get a copy of Yael Naim's "New Soul," which is prominently featured in the new Mac Air ad, is to buy it on iTunes. By Cortney Harding, Billboard, The Associated Press Right ...
You know the song from the MacBook Air ad, right? The one about being a "new soul" in a "very strange world", sung in a charmingly naive, not entirely English accent, featuring the best "la la la" ...
Folksy French-Israeli singer Yael Naim found commercial success after her song “New Soul” played in Apple’s MacBook Air laptop ads, pushing the song to No. 7 on U.S. music chart Billboard’s Hot 100. / ...
What is it with young Israeli singer-songwriters making great music in Europe? First, we saw the ascent of 30-year-old Yael Naim, the Paris-based songstress who became suddenly famous after her ...
The new issue of Heeb Magazine has a nice interview with Mac-made musical sensation Yael Naim. From it I learned that the Israeli-born singer, best-known for her brilliant “New Soul,” does a live ...
Generating buzz for pop music was once the territory of MTV and radio, but television advertisements are quickly becoming musical tastemakers, and there is no hipper marketer on this front than Apple.
It was a bold roll of the dice — Tunisian artist Yael Naim’s move in 1998 from her native Israel back to her birthplace of Paris. For a while, it seemed to pay off. She signed to a major label, ...
Commercials are the new radio. You already may have suspected it, but now it's official, as evidenced by the recent runaway successes of artists such as Canadian singer/songwriter Feist and Israeli ...
NEW YORK (Reuters Life!) - French-Israeli singer-songwriter Yael Naim's self-titled second album, recently released in the United States, was written at a low point in her life after she became ...