If you scan the ad tech headlines, you’d assume artificial intelligence (AI) offers the solution to every challenge facing today’s brands and agencies. Even if marketers understand how the hype ...

At the recent Modern Marketing Summit, I moderated a panel, "Know Thy Customer: Predictive Modeling And Brands Doing It Right," in front of over 100 attendees in the very cool Altman Building on West ...

Learn about how predictive analytics works, the types, benefits, use cases, and top tools. Predictive analytics is a process that uses statistics and modeling techniques to make informed decisions and ...

1. What is predictive analytics? Predictive analytics is a method of using data to make predictions about future events or behavior. It can be used in a number of different fields, including marketing ...

Predictive analytics transforms your historical marketing data into powerful insights about what will happen next: whether that's identifying which customers are likely to make a purchase, identifying ...

If you think the subject of predictive analytics must be as dull as a math story problem, think again. The power of predictive analytics will blow your mind. Richard Holada, vice president of BI/AA ...

Data modeling refers to the architecture that allows data analysis to use data in decision-making processes. A combined approach is needed to maximize data insights. Data analysts can help build ...

GenAI is super advanced – but it doesn’t replace predictive AI, it only augments it. The two will remain intrinsically ...