By tapping influencers, retailers are turning social media into the next wave of performance marketing, using the affiliate infrastructure to do so.

Darko Pavic, CEO of Fiscal Solutions, Retail Tech Expert with 25+ Years of Experience, Innovator in Global Retail and Technology. Live commerce, a dynamic blend of live video, real-time interaction ...

The start-up is among the biggest names in a fast-growing part of e-commerce that is effectively a kind of QVC for the TikTok ...

Both relative newcomers, like TikTok, and incumbents, such as QVC, are investing in livestream social shopping, but the medium is resonating with some consumers more than others. More than two-thirds ...

As the world grows more digitally connected, e-commerce is evolving fast, and live commerce is leading the charge. By turning passive browsing into real-time engagement, selling via livestream gives ...

Livestream shopping app Whatnot announced a $225 million fundraising Tuesday at a valuation of $11.5 billion, more than double the level at which it last raised. The round was led by existing ...

The company will bring live shopping and collector-focused experiences to cities spanning the U.S. to showcase collectibles, luxury goods, sneakers and apparel. The tour is a way for the eBay ...