Chief Media Officer Benoit Vatere explains where the performance marketing platform’s new tool fits in the beverage brand’s ...

Spots taking place in a town called WhoKnewVille reinforce a messaging platform that challenges consumer perceptions around ...

The last time Walmart refreshed its brand, the Great Recession loomed large, the iPhone was only a year old and a hyphen still split the retailer’s legal name. On Monday (Jan. 13), the big-box store ...

This aggressive push is a direct challenge to competitors, most notably Costco, and shows that Walmart is not just keeping up with the e-commerce wave—it’s trying to lead it. While many retailers are ...

Forbes contributors publish independent expert analyses and insights. Chris Walton is a former Target executive turned retail journalist. Walmart continues to push the envelope on retail innovation, ...

The privately held alcohol marketer is the first company to reveal Big Game ad plans. Walmart is doing a brand refresh, tweaking its wordmark, trade dress and other specifications, for the first time ...

Walmart’s delivery business now exceeds its pick-up business. (Trent Bozeman for The Wall Street Journal) Walmart has always been known for everyday low prices. Add convenience and exciting products ...

Walmart has partnered with Disney.com for an online promotion tied to Disney’s URock 2, a user generated content event that invites fans to create their own music videos set to songs from popular ...