Which Under Armour socks are best? An often underappreciated factor when it comes to athletic wear is socks. It may seem like any old pair will do, but wear dress socks while playing tennis and you’ll ...

Under Armour is telling women “you’re more than a pretty face.” The athletic brand is celebrating International Women’s Day with a new campaign spot, released last night on the Under Armour Women ...

Under Armour is launching #ImPretty, a digital marketing campaign focusing on the impact of women through their careers and craft. An online campaign video was designed to challenge the idea of “just ...

Forbes contributors publish independent expert analyses and insights. Michael LoRé is a soccer and golf journalist based in New York City. When then-21-year-old alpine ski racer Lindsey Vonn first ...

In a series of 2014 Under Armour commercials, acclaimed ballerina Misty Copeland pirouettes and pliés across an empty stage. Olympic skier Lindsey Vonn thrusts a barbell above her shoulders. USA ...

Under Armour Inc. derives less than a quarter of its sales from women’s products, but the company is looking to capitalize on a rapidly growing market opportunity. “Women are 50% of the population, so ...