HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years: ...

Mars is reviving its iconic ‘Work, Rest & Play’ slogan in a new TV ad to air in March in the UK. The use of ‘Work – Rest – Play’, an update on the original 1959 slogan, heralds a return to the classic ...

Businesses use various advertising methods to bring attention to their products and services. They want to pique consumer interest and ultimately increase sales. Advertising slogans help businesses ...

Nestlé Rowntree, the UK confectionery unit of Swiss food giant Nestlé, is to axe its famous “Have a break – have a KitKat” slogan after 47 years. The slogan, used to advertise its KitKat chocolate and ...

You don't need an expensive advertising agency to come up with slogans for your ad campaigns. You can create effective slogans yourself. You don't have to be overly-creative, just dedicated to getting ...

A Glasgow schoolboy has bagged the starring role in Irn Bru's latest TV advert, which brings back the famous "Made in Scotland from Girders" slogan. 13-year-old Davis Harvey, who had no previous ...

The UK’s advertising watchdog has received a complaint from The Vegan Society, which claims AHDB’s ‘We Eat Balanced’ campaign is likely to mislead members of the public. To B12 or not to B12? Whatever ...

A good slogan is brief, yet memorable. There are slogans, and then there are taglines. Slogans sum up what a company stands for, whereas a tagline concludes an ad, usually a commercial, with a quick ...