Facing pressure from states and families, Roblox will require players to use AI-powered technology that helps verify their age.

The new safety measure comes as Roblox faces criticism and at least 35 lawsuits alleging users meet and abuse children on the gaming platform or that the platform helps facilitate child sexual exploitation and grooming.

Roblox has faced criticism for allowing youngsters to access inappropriate content and communicate with adults. In March, the company's chief executive Dave Baszucki told the BBC that parents who were worried about the service "should not let their children be on Roblox".

Roblox CEO David Baszucki joined CNN’s Pamela Brown to discuss new safety measures to protect young users, including AI-age verification technology. The announcement comes after a growing number of lawsuits that say the platform allegedly failed to deter sexual predators from targeting minors on the popular gaming platform.