“Stop working out in the past,” advises home strength training system Tonal in a new campaign marked by cinematic black-and-white depictions of Victoria-era exercises like banging anvils, riding penny ...

It's the second week of January and if you just returned to the gym (or started going for the first time) you're likely already fed up with crowded facilities. Crowded free weights, lines at machines, ...

Nordstrom will open 40 Tonal store-within-a-store locations in 20 states, including 12 where the exercise equipment retailer doesn’t have a physical location. Tonal machines utilize AI software and ...

You hear it from every corner of the earth when you're a woman of a certain age. "Lift heavy," say the experts. "Cardio adds years to your life, but weightlifting adds life to your years." And the ...

SAN FRANCISCO--(BUSINESS WIRE)--Tonal, the smartest, most effective strength training system in the world, today introduced its new brand platform, “Power Progress,” an ad campaign developed in ...

This article is part of our series Battle of the Brands, in which we compare category-leading products to their counterparts to determine which are actually worth your money. Remember when building a ...

Forbes contributors publish independent expert analyses and insights. I write about how to do more with your consumer gadgets. Tonal has been busy since the company introduced its second-generation ...

Connected fitness company Tonal has raised $45 million in Series C funding, bringing the company’s total funding to $90 million. The Growth Fund of L Catterton led the round. Additional investors ...

If you followed Shalane Flanagan’s post-retirement journey to running all six World Marathon Majors in 42 days after reconstruction surgery on both knees, you may have seen her on Instagram pulling, ...