Just over a half a century ago, as the calendar flipped from 1973 to 1974, Washington’s soon-to-be NHL expansion team was still lacking one critical element: a name. Writing in the Dec. 30, 1973 ...

A company’s name might seem like a small detail, but it often shapes how people see it from the start. It can make something feel familiar, clear, or easy to trust. In some cases, getting the name ...

This past weekend, the U.K.’s Sunday Times broke the news that this past April, Harry Potter creator J.K. Rowling secretly published a new book, a mystery novel called The Cuckoo’s Calling, under the ...

When Stan Shih founded computer maker Acer in 1976, he dreamed of creating a globally recognized brand. It was an ambitious vision for a start-up founded in a small Taipei apartment, but Shih, who’s ...

Remember the jeans you wore in the early 1990s? Those high-waisted cuts gave way to hipsters, which spawned low-rise, then ultra low-rise, leaving nowhere to go but back up. So it is with fashionable ...