Strategic management deals with the long-term goals of a business rather than the day-to-day operations. These plans often make projections that extend three to five years out. In addition to creating ...

Small businesses use strategic surveillance to observe events inside and outside the business that will likely affect its strategy. Businesses can do these observations in a variety of ways, such as ...

Ready to make some tough strategic decisions at your agency, but need some tips on where to start? Read on! In my work, I’ve noticed certain strategic decisions that occur in many agencies. Each ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Gallup reports that employees with access to development opportunities are 3.6 times more likely to be engaged. In times of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Innovation is a critical ingredient for progress, evolution and success. I believe it is the ...

Organizations in sensitive industries, such as healthcare, have to ensure that their cloud transformations bring dividends in two areas: the financial side and saving lives. Pharmaceutical company ...

The New South Wales government on Thursday released a refreshed cybersecurity strategy, labelling it as an important foundation in its mission to be a leader in digital initiatives and customer ...

One of the most basic strategies in making your ads relevant is setting up location targeting – determining who sees your ad based on where they are located. It may seem like a basic setting, but ...