The actor tells PEOPLE he found the concept for the new Skittles Super Bowl ad “really thrilling and fun” and “also a little ...

OpenAI is planning to run a Super Bowl ad again this year — reportedly shelling out millions of dollars in an effort to win ...

The Mars candy brand will hypertarget its big game spot to promote a partnership with delivery platform Gopuff.

New Jersey brands like Dove, Hellmann’s, Novartis and Ritz are preparing Super Bowl LX ads as NBC sells out $8M commercial ...

With audience attention more fragmented than ever, some brands will deliberately break from their usual tone to stand out.

Ahead of the Super Bowl commercial rush in February, USA TODAY Ad Meter is keeping fans updated on who's in and who's out.

AI companies are engaged in an expensive arms race to attract users and alleviate public anxiety about the technology.

Not all ads are created equal—or for the same reason. With less than a week before this year’s Super Bowl, many advertisers ...

Super Bowl LX will be played on February 8, 2026. As usual, the advertising during the game will be in the spotlight as consumer companies look to create buzz. All the ad inventory for this year's Big ...

The Super Bowl halftime show—Bad Bunny is the headliner in the upcoming contest—commands almost as much attention as the game itself. And for the first time, the NFL is sponsoring a two-day concert ...