Gucci is raising the curtain on Gucci Town, a virtual piazza in the landscape of Roblox. Gucci Town is a permanent destination that interacts with the codes of the house and expresses creative ...

As gaming platforms capitalize on pandemic-fueled traffic to their digital worlds, brands that drive culture in the physical world are fighting to ensure they don’t miss any new opportunities. A new ...

Gucci has opened a persistent digital space on Roblox, per a press release shared with sister publication Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021. A ...

The metaverse has arrived. At least, that’s what companies like Roblox believe, whose users generate content and continue to build inside of the Roblox platform. Roblox wants to be more than a game ...

For fans willing to outfit their video game avatar with the latest, coolest skin, a few bucks here or there is a small price to pay to stick out from the crowd. But on Roblox, the massively popular ...

Kyle has a degree in Film, Television, and Cultural Studies and has loved video games for as long as he can remember. He's owned every PlayStation, dabbled with the occasional Xbox, and even owned a ...

Roblox Gucci Ancora Fashion Show as the title hints is an experience themed around the fashion supergiant Gucci. Individuals can participate in mini-games, fashion shows, and more in the ...

The metaverse is making room for Gucci with a virtual iteration of its interactive Florence-based Gucci Garden on the global gaming platform Roblox. Synchronously with the opening of the House’s Gucci ...