The digital gaming platform is partnering with Google on immersive advertising. The partnership could help scale Roblox's advertising business in the long run. Investors will want to monitor Roblox's ...

Roblox has hit an incredible milestone of over 47 million concurrent players thanks to a simultaneous special event. The gaming platform features a massive collection of user-made games that mostly ...

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.