German sneaker maker Puma plans to bring in a Chinese sportswear maker as its top shareholder in a $1.8 billion deal. The agreement gives China-based Anta Sports Products—a top global rival to Nike—a ...

Puma and a consortium of other clothing companies have come together to reveal the world's first polyester shirt made entirely from recycled textiles, according to a news release. Polyester is a ...

Sportswear giant Puma is terminating its sponsorship agreement with Israel’s national football team. The German firm insisted the decision to cut ties was made long before Hamas’s October 7 attack and ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Puma is in the midst of ramping up its marketing ...

Puma sneakers worn by Tyler Kolek #13 of the New York Knicks on October 17, 2025 in New York City. The struggling German sportswear company's shares were surging Thursday on bid speculation. Shares of ...

Forbes contributors publish independent expert analyses and insights. Timeka Tounsel, Ph.D. is a professor who covers Black representation. Oct 10, 2025, 09:00am EDT Oct 10, 2025, 12:13pm EDT BROOKLYN ...

Puma announced a new partnership with Rihanna on Wednesday. Rihanna started working with Puma in 2014 as the creative director of its womenswear business. Her return announcement referenced Michael ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--PUMA in partnership with Wonder Works studio launches a vibrant and immersive sports-based experience on Roblox, a global online platform connecting millions ...

Puma is in the midst of ramping up its marketing activity, to the tune of a 40% increase in media investment versus 2024. The Fortnite store concept demonstrates how the sportswear brand is evolving ...