Add Yahoo as a preferred source to see more of our stories on Google. If you want to get technical, this isn’t Rihanna’s first go-round with the Puma brand. First partnering with the brand in 2014 as ...

PARIS--(BUSINESS WIRE)--Global sports company PUMA has launched its first worldwide brand campaign in 10 years “FOREVER. FASTER. - See The Game Like We Do” with the objective to strengthen PUMA’s ...

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Puma This month, ...

HERZOGENAURACH, Germany (Reuters) -Puma's new CEO set out his turnaround plan on Thursday, saying the German sportswear brand would discount less, improve marketing and cut its product range, in ...

The athletic apparel and shoe retailer announced Wednesday that its brand management and marketing operations departments will move from Boston to the company’s headquarters in Herzogenaurach, in ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA has appointed Julie Legrand (43) as Senior Director Global Brand Strategy. In this position, she will oversee an important part of PUMA’s ...

Havas International led the media planning and buying for the campaign which spans 30 markets, which the company said is its largest campaign ever. Adam&Eve, which won creative duties for the brand ...

When it comes to advertising, Puma has opened up its wallet. Puma revealed on Thursday, “Go Wild,” a global campaign that the athletic powerhouse said marks “an evolution in its brand identity” and is ...

(Bloomberg) -- In January, Puma SE launched a grassroots marketing campaign to turbocharge its return to the sport of running. The 77-year-old German shoemaker put out a call on social media for ...

Puma brand momentum is a positive catalyst and better supports the company's inventory management. In China, the company managed to outperform Adidas as well as Nike. Puma is still trading at a ...

Puma and Mini have created a very innovative and cool brand partnership. In what may seem like an odd combination of brands more thoughtful analysis reveals a very synergistic partnership marketing ...