Recently having a 2023 Toyota Prius for a week, for up-close scrutiny and drive time, reminded me of the big Hollywood movie franchises that help keep us entertained across decades and generations.

Introduction - Find the best Toyota deals! Through the years, most of us have learned what the Toyota Prius is. And what it isn't. As the pre-eminent hybrid vehicle, the first several generations of ...

Forbes contributors publish independent expert analyses and insights. I cover the auto industry, from breaking news to car reviews. Oct 30, 2023, 08:50pm EDT This article is more than 2 years old. The ...

The Prius has long since relinquished its sole grip on the hybrid car scene, with new rivals emerging constantly. Yet the all-new version unleashed this year is the ultimate Prius – solid, efficient, ...

The 2023 Toyota Prius Prime is a plug-in hybrid version of the conventional 2023 Prius hybrid launched earlier this year. It shares that car’s striking new shape, the one that wowed reviewers and ...

At the SEMA show at the beginning of November, Toyota announced an Associated Accessory Products (AAP) program for the main brand and for Lexus. Instead of making customers go to the aftermarket for ...

The Toyota Prius helped introduce the U.S. car-buying public to the idea of a vehicle with a gasoline-electric hybrid powertrain back in 2001, and a substantial chunk of that population liked what ...

Noah is a long-time writer, editor, content manager, and creative based in the United States. Electric, hybrid powertrains, and battery specifications are his specialties, as well as general clean ...

Consider this, driving more than 200 miles in a week and only paying ten bucks, and change, for the privilege. No, I wasn’t coasting down hills and there was no tornadic wind at my back. I was ...

With extensive knowledge of cars and years' worth of work, I am very passionate about automobiles. Nothing makes me happier than being behind the wheel of a car! I am especially passionate about ...

For all that the 2026 Toyota Prius has to offer, there are plenty of alternatives that skew more towards one or two of the ...