Instacart’s Super Bowl commercial gets by with a little help from some friends. To stand out during Fox’s February 9 telecast of Super Bowl LIX, executives from the delivery service reached out to ...

Instacart's LIX Super Bowl ad unites various brand mascots and characters who work together on game day to deliver a grocery order. PEOPLE can exclusively reveal the 30-second ad, which will air ...

Former employees say the Doughboy was made before General Mills' origin story, which dates it at 1965. The sketched figure bears the brand mascot's familiar hat and scarf. Owners of the abandoned ...

One of the most recognizable and beloved marketing images may have gotten its start in Springfield. Chris Richmond, the founder and president/treasurer of Moving Pillsbury Forward, thinks he has ...

Would a coupon persuade you to buy more Cheerios? How about: “The right coupons to the right consumers at the right time.” That — CEO Jeff Harmening said in an interview Wednesday — is General Mills’ ...

The creator of the iconic Pillsbury Doughboy, also known as Poppin' Fresh, died at age 89, according to several media reports. Rudolph R. Perz, a Chicago advertiser, created the character 50 years ago ...

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Chris Richmond said he is "convinced" that the Pillsbury Doughboy mascot likely began with Springfield artist Wynn T. Wilkins, a former supervisor and artist at the mill on the city's north end.

Wander around a supermarket and you'll bump into all sorts of characters: Tony the Tiger, Toucan Sam, Cap'n Crunch and Buzz Bee in the cereal section. Mr. Clean, Brawny Man and the Charmin Bear among ...