In a bid to bolster its draw for families, the UK’s Odeon Cinemas is expanding the scope of its “adults pay kids prices” deal. The scheme will see admits for one adult and one child from as little as ...

It's fair to say that comic book fans don't necessarily need an incentive to head to the cinema to see a movie as incredible as Avengers: Infinity War but ODEON Cinemas is offering one which it's ...

With streaming on the rise and high-profile filmmakers often opting to forgo the big screen entirely, the cinema has become less of a necessity, and as such is more of a luxury. Gone are the days of ...

Forbes contributors publish independent expert analyses and insights. I write about commercial cinema technology and smart-home tech. Odeon, the U.K. cinema chain, has announced an extension to its ...