Netflix is rolling out a new advertising metric that it says shows the wide reach of its ad-supported subscription tier.

The metric, defined as “monthly average viewers” (MAVs), is based on Netflix’s evaluation of its own data — specifically, the ...

Netflix wants to throw another type of yardstick into the ever-evolving pile of audience-measurement tools. The streaming ...

Netflix's ads head said the platform has made "great progress" in addressing concerns it has faced about its business.

Netflix unveiled it has more than 190 million monthly active viewers watching commercials on Netflix, as the streamer aims to ...

Netflix has introduced a monthly active viewers metric accounting for co-viewing, as the streamer seeks a comprehensive ...

Netflix has announced a simplified metric to show how many viewers its advertising reaches each month.The streaming service ...

Netflix said on Wednesday that ads on its platform have reached over 190 million monthly active viewers (MAVs) globally, as ...

The streamer is also testing interactive video ads and dynamic ad insertion, which will roll out globally in 2026 ...