Amazon is consolidating premium CTV supply, making it even more dominant in this area. The Trade Desk faces increasing competitive pressure, but it could also be an opportunity. Advertisers that don’t ...

Netflix's programmatic advertising deal with demand-side platform The Trade Desk is estimated to yield major revenue results for the streaming platform and the DSP. [It] "speaks to the increasing ...

Netflix's NFLX strategic partnership with Amazon AMZN Ads marks a pivotal expansion of the streaming giant's advertising capabilities. The deal provides advertisers direct access to Netflix's premium ...

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