In October, Apple confirmed that it was rebranding its streaming service Apple TV+ to simply Apple TV, dropping t ...

Dropping the plus symbol was promised to come with a vibrant new brand identity. The first sign of this new identity appears in iOS 26.1, which updates the Apple TV app icon to include a splash of ...

If brevity is the soul of a hit, Finneas may be about to have his biggest hit ever. Apple commissioned the multiple-Oscar/Grammy winner to write a theme so short that it’s not even being called a ...

The Apple TV rebranding is officially official. What was first slipped in covertly in a press release for F1: The Movie has ...

Apple's planned Apple TV+ rebrand is official as of today, with Apple updating the Apple TV+ page on its website to read just "Apple ...