Global demand for matcha has sent Japanese producers scrambling to switch from producing typical sencha green ...

TOKYO -- Japan is facing matcha shortages as consumers and businesses around the world join the green tea boom. Even though ...

Matcha has become one of the most sought-after teas in the world, with the US now importing over 2,000 tons from Japan a year ...

In the past two years, social media has played a huge role in making matcha a global sensation. What was once strictly a part of traditional Japanese tea ceremonies has now become a buzzy health and ...

The Global Matcha Market is expanding due to rising health awareness and product innovation. Opportunities lie in its ...

Japanese matcha is prized for its vibrant colour, antioxidant-rich benefits, and umami flavour. here’s everything you need to ...

When it comes to morning pick-me-ups, wow does the caffeine content of traditional powdered green tea, matcha, compare with ...

The tea, made from the finely ground powder of green tea leaves specially grown in shade, has been loved by Japan in particular since the 12th century when Buddhist monks introduced the nation to it.

The world's fondness for matcha is about to be tested by steep price increases. Global demand for the powdered tea has skyrocketed around the world, fueled by consumer interest in its health benefits ...

Gen Z is embracing matcha as its defining cultural beverage. Brands like Good & Proper and Melo Matcha are focusing on ...