As a SaaS marketer, I’m often asked what the most important metrics and performance indicators to track are. Honestly, it’s a great question — but not always the easiest to answer. I like to think of ...

Companies are spending one third of their marketing budgets on content. Many successful brands invest as much as 40% of their marketing budgets into producing and distributing content. And these ...

KPIs are a critical part of a marketing program and ones that aren't aligned with the business or measuring the wrong things can cost your business big. We’ve caught up with marketers and experts to ...

Senior marketing managers tend to be extremely busy, which is why they need to set up dashboards that allow them to quickly analyze inbound marketing strategies and conversions. Smart Web analytics ...

Savvy marketers understand there are two types of KPIs – key performance indicators and key predictive indicators. Ronald Baker, author of Implementing Value Pricing: A Radical Business Model for ...

Every digital marketing campaign has key performance indicators (KPIs). Most of the time, profitability is a main factor in the KPIs. In every digital marketing campaign, you have multiple channels ...

There are a few significant differences in the way marketers approach B2B and B2C customers. With B2B, customers primarily belong to highly niche target groups like ball bearing suppliers or yarn ...

It’s all about the numbers these days. Moneyball mania drives sport, education institutions are awash with statistics, while politicians nonchalantly toss off figures with practiced ease. And it’s ...

One of the many challenges of digital marketing is gauging whether your current strategy is working or not. Without using KPIs, or Key Performance Indicators, you will only be getting vague estimates ...

Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. Are you throwing money down the drain with marketing strategies that just ...