Dark mode beat light in a B2B SaaS test even with lower CTR – showing how audience context and industry cues shape performance.

Your ad just got clicked. The visitor’s ready to explore. But instead of taking action, they bounce off the page, and your budget burns. Why? Because the page they landed on was the homepage, and it ...

Mobile landing pages must perform at their absolute best. Slow loading, clunky design, and poor user experience all drive down search rankings and conversions. So who’s doing it right — and what can ...

Ten years ago, having a landing page video was a high-end novelty. In 2018, there’s no doubt having a landing page video means increasing your chance of converting. In fact, having a landing page ...