LOS ANGELES (CBSLA) - Creamy peanut butter or animated looping images? The peanut butter brand Jif is wading into the long-running online controversy by releasing a jar with its name spelled with "G" ...

The Graphics Interchange Format, or GIF, was first developed by computer scientist working at CompuServe back in 1987. And while it has swelled or dipped, the debate over how to pronounce the acronym ...

Jif peanut butter has waded into one of the most fervent debates of our modern time: the right way to pronounce GIF. The battle has raged for some time now between those with strong feelings as to the ...

How to correctly pronounce the word “GIF” has been the subject of a fierce debate for years — and it's only intensified as more and more GIFs are created. Now, one of the country's most popular peanut ...

It looks like we finally may be able to put the argument to rest, thanks to Jif peanut butter and online database Giphy, both of which have teamed up to make a definitive ruling for once and for all.

(CNN) – It’s a GIF for Jif. The popular peanut butter brand is releasing a jar featuring the name spelled with a “g” instead of a “j.” It’s a partnership with Giphy – the popular gif search engine.

Steve Wilhite - the inventor of the GIF file format - has confirmed that it should actually be pronounced 'Jif'. Wilhite was honoured with a lifetime achievement award at the annual Webby Awards in ...

Forget the great potato pronunciation debate — in the internet age, it’s all about GIF. Just when the world thought that riddle was solved — that GIF, short for graphics interchange format, should be ...