NEW YORK " Mobile is the new face of direct marketing, according to the "Mobile Marketing: Is it Direct?" panel at the Direct Marketing Association's Mobile Marketing Day in New York. Mobile marketing ...

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Brian Kurtz has been a direct marketing professional for 36 years. By studying legendary direct marketing practitioners, he has learned that the keys to their selling success apply to all marketing ...

Marketing professionals, who only a few years ago were lining up for fewer and fewer positions, are seeing an increase in the number of help wanted ads. As a result, marketing salaries are on an ...

On-line marketing specialist DoubleClick is buying Toronto's FloNetwork Inc. "The attraction was people, because [DoubleClick]has a strong team that's very savvy in the direct marketing and e-mail ...

Lester Wunderman, the advertising executive credited with pioneering the hugely successful modern techniques of direct marketing, with sales pitches aimed at targeted prospective customers in their ...