Instagram really wants you to post Reels — they’ll even pay you up to $10,000 for one, if you’re lucky. But creators are confused about what factors determine how big a bonus they’re eligible for from ...

How do TikTok and Facebook's Instagram Reels compare on paid advertising performance? Ad-design platform Creatopy ran a study between Sept. 14 and Oct.5 testing similar campaigns on each platform. The ...

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Instagram has rolled out a new “Reels Visual Replies” feature that lets users reply to comments on posts with Reels. Now, when users choose to reply to a comment, they’ll see a new option that allows ...

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To compete with TikTok, Instagram designed a feature similar to its modus operandi. Modeled as a digital film strip, Instagram Reels has become a significant way for individuals and brands to enhance ...

Posts from this topic will be added to your daily email digest and your homepage feed. is The Verge’s executive editor. He has covered tech, policy, and online creators for over a decade. Instagram ...

is a senior editor following news across tech, culture, policy, and entertainment. He joined The Verge in 2021 after several years covering news at Engadget. A little over a month after Facebook ...

When Christian Koch and Aren Andersen began making pop songs together, in early 2020, most everyone in Nashville gave them the same advice: coming up with quality songs was great, but if they wanted ...

Instagram recently rolled out a new advertising opportunity: It launched ads in Instagram Shop. The new ad placement is the most recent addition in a long line of e-commerce capabilities introduced by ...

How do TikTok and Facebook's Instagram Reels compare on paid advertising performance? Ad-design platform Creatopy ran a study between Sept. 14 and Oct.5 testing similar campaigns on each platform. The ...