ITV and Magnite have announced details of a partnership to widen the TV ad market. Marking the next phase in its strategy to enable generative AI ad creation, ITV is leveraging Magnite’s streamr.ai ...
ITV Commercial has entered into a partnership with programmatic ad platform, RadiumOne. The collaboration will see ITV launch Ad Sync+, which, by linking ITV’s broadcast output to RadiumOne’s unique ...
ITV is shifting its focus from product-led growth to brand building as it looks to stand out against the streamers, with a ...
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