Years before it became associated with an algorithm-driven playlist on streaming services, hyperpop was an unruly and nebulous internet subculture driven by independent musicians obsessed with pop ...
"Being music," in the all-encompassing sense, seems to be the aspiration of the genre 100 gecs has come to represent: hyperpop. Since the 2010s, that name has been a controversial catch-all for a ...
“Looking for Subculture?” asks a bouncer at the L.A. club Catch One. “In more ways than one,” I reply as I pull out my ticket to the hyperpop rave happening inside. As a turquoise band is wrapped ...