Kristi Noem’s Department of Homeland Security has spent $200m on ads promoting an app for migrants to self-deport, but so far hasn't released data on exactly how many people have actually used it.

Snap announced a suite of new products and optimizations for app advertisers called the App Power Pack, according to a company blog post. The offering includes new ad formats, bid strategies, ...

AppLovin's strategic partnership with Google Cloud has significantly improved its unit economics, benefiting both the company and its customers, leading to strong performance in 2024. The company's ...

One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical smartphone user moves seamlessly between apps and websites throughout the ...

They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while raising questions about user privacy. By Eli Tan and Mike Isaac Reporting from ...

Investors were liking the latest numbers from AppLovin Corp. on Wednesday, as its stock shot higher in the extended session. The app-monetization company logged first-quarter net income of $234.8 ...

We came across a long thesis on Applovin Corp (NASDAQ:APP) on ValueInvestorsClub by yxd0950. In this article we will summarize the bulls’ thesis on APP. The company’s shares were trading at $84.57 ...

Not all home apps are equal. Your app experience can make or break the smart home devices you choose, such as security cameras or smart bulbs. The worst apps have confusing menus, lack settings and ...