Home Box Office is a legend in American television, one of the industry's most famed and prestigious brands. So it was a mystery when its new owners renamed it "Max"-a name so generic and bland it could apply to almost anything. Two years on, they realized ...

I can’t quite stop thinking about the HBO Max rebrand — not because of the logo itself (though I do love a good logo), but because of what it reflects about where we are as a society right now. The graphic design, the business decisions, the branding ...

Streaming service Max is going back to its original name, HBO Max. The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14, and said the change had been "influenced by changing consumer needs," including better ...

It’s not TV, it’s HBO Max. Again. Warner Bros. Discovery made a surprise announcement Wednesday: it will re-re-brand its flagship streaming service as “HBO Max,” two years after controversially shortening the name to “Max.” The switchback was ...