Retailers who personalize the shopping experience have a better chance of building a meaningful relationship with consumers. With a focus on localized customer engagement strategies, leading retailers ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. The 300-store Guitar Center chain recently appeared on ...

Music gear retailer Guitar Center has appointed Mike Schultheis executive vice president and chief stores officer. Schultheis will oversee and manage all aspects of the company’s retail stores.

Musical instrument retailer Guitar Center recently filed bankruptcy, but plans to continue operating its nearly 300 stores, including one in Lancaster Township’s Manor Shopping Center. The Nov. 21 ...

Guitar Center CEO Gabe Dalporto already faces the challenge of steering the guitar gear retailer through uncertain waters in the face of a digital market boom, but he’s also faced with the challenge ...

Guitar World readers have offered their suggestions as to how Guitar Center can reclaim its former glory and improve its ...

LOS ANGELES — The year was 1964. The Beatles had conquered America, and the first Guitar Center store opened in Hollywood, selling instruments and amplifiers to a generation eager to play rock 'n' ...

Over the weekend, rapper Anderson .Paak gave a surprise performance at perhaps an even more surprising choice of venue: a Guitar Center store in southern California. Anderson, joined by radio host ...