GOLDEN VALLEY, Minn. -- Here in the Betty Crocker Kitchen, Mark Addicks is cooking up some radical digital recipes for how we look at packaging for cereal, cake mix and yogurt. Addicks is the chief ...

For their cereal box debut, members of TOMORROW X TOGETHER are featured alongside iconic General Mills cereal characters and appear as cutout standees on each box General Mills has partnered with ...

GOLDEN VALLEY, Minn. — One of Gen Z's most iconic bands is getting into the cereal game, and sharing the spotlight with General Mills' most popular cereal characters. The Trix Rabbit, Lucky the ...

General Mills (NYSE: GIS) is synonymous with breakfast cereals, iconic brands, and a presence in pantries worldwide. However, this consumer staples veteran possesses a depth and complexity that extend ...

Their cereal will be a unique blend of their top three favorite brands: Reese’s Puffs, Lucky Charms, and Cinnamon Toast Crunch. Jason Kelce and Travis Kelce holding boxes of General Mills cereal ...

A new roster has arrived for its Cereal Training Camp series, passing the ball from last year's famous football brothers' Kelce Mix Cereal to a new crew, ready to debut some new cereal and ...

What do Trix, Cookie Crisp, Cinnamon Toast Crunch, Lucky Charms, Honey Nut Cheerios, and Reese’s Puffs have in common? A handful of things: They’re all types of breakfast cereal (duh), they’re all ...

Reese's Puffs cereal has been a beloved breakfast option for decades, and it's getting its first real flavor change. Here's ...

The star-studded roster of wide receivers are taking their end-zone celebrations straight to the breakfast table with new must-have boxes and hand-picked cereal mix General Mills partners with Ja’Marr ...

MINNEAPOLIS (AP) -- General Mills Inc. said on Tuesday it would raise cereal prices to match increases by competitors, but investors sent its shares down more than 3 percent, and one analyst ...